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Career in Social Media Marketing
A career in marketing requires adaptability, good intuition, and the ability to make good use of the many social media sites now available to users. Here are some interesting and unique ways of using social media in your marketing career.
When was the last time you logged on to Facebook, have tweets sent directly to your phone, visited a forum or watched a video online? If you’re like most of the population you’ll have done at least one of these things in the last twenty-four hours. While just a few years ago regarded as a diversion, social media has quickly become an essential way of connecting with other people and doing business.
Because of this new trend, students who pursue a marketing degree will gain a basic understanding of the many ways that social media can be used to gather information on and market a product or service. Many people in marketing careers have expanded on that basic training and come up with other ideas, often unique or thought -provoking, that make use of this social media in the field of marketing.
With simple flash games such as Angry Birds becoming increasingly popular, more companies are developing and releasing games and apps for smart phones and tablets. Whether they are simply fun or if they are useful, these games and apps allow companies to expose potential customers or clients to their product in a casual manner.
Other brands have sought to break the “fourth wall” between companies and consumers by opening up Facebook, twitter, and other social media pages to commentary by customers. A representative speaking on behalf of the company is able to answer customer questions and concerns first hand. This is especially useful for small to medium sized companies, granting them a more “personal” image.
Because a marketing degree program teaches a student to consider all routes when advertising and informing consumers about a product, the emphasis is not always on the creation of products and advertising material. Many marketers are finding that by simply helping support and working with “fan” pages, product image can receive a huge boost from consumers. This was most notably used by Conan O’Brien, whose company eventually bought a Team Coco page generated by a user in support of Mr. O’Brien after his departure from NBC.
Social media is also being used to collect valuable data on trends in the marketplace, as almost all networks now feature applications to track popular subjects. A marketing professional may simply research the number of searches and likes of a particular subject or could undergo a process as complex as creating quizzes and inviting users to surveys in order to gain feedback to be used in marketing research. Many marketing degree programs are now teaching students these new methods of information gathering.
There is no real limit to how much a marketer may use social media throughout their career. As social media continues to grow and evolve new ways will develop to make use of it for future professionals in the field.
A career in marketing requires adaptability, good intuition, and the ability to make good use of the many social media sites now available to users. Here are some interesting and unique ways of using social media in your marketing career.
When was the last time you logged on to Facebook, have tweets sent directly to your phone, visited a forum or watched a video online? If you’re like most of the population you’ll have done at least one of these things in the last twenty-four hours. While just a few years ago regarded as a diversion, social media has quickly become an essential way of connecting with other people and doing business.
Because of this new trend, students who pursue a marketing degree will gain a basic understanding of the many ways that social media can be used to gather information on and market a product or service. Many people in marketing careers have expanded on that basic training and come up with other ideas, often unique or thought -provoking, that make use of this social media in the field of marketing.
With simple flash games such as Angry Birds becoming increasingly popular, more companies are developing and releasing games and apps for smart phones and tablets. Whether they are simply fun or if they are useful, these games and apps allow companies to expose potential customers or clients to their product in a casual manner.
Other brands have sought to break the “fourth wall” between companies and consumers by opening up Facebook, twitter, and other social media pages to commentary by customers. A representative speaking on behalf of the company is able to answer customer questions and concerns first hand. This is especially useful for small to medium sized companies, granting them a more “personal” image.
Because a marketing degree program teaches a student to consider all routes when advertising and informing consumers about a product, the emphasis is not always on the creation of products and advertising material. Many marketers are finding that by simply helping support and working with “fan” pages, product image can receive a huge boost from consumers. This was most notably used by Conan O’Brien, whose company eventually bought a Team Coco page generated by a user in support of Mr. O’Brien after his departure from NBC.
Social media is also being used to collect valuable data on trends in the marketplace, as almost all networks now feature applications to track popular subjects. A marketing professional may simply research the number of searches and likes of a particular subject or could undergo a process as complex as creating quizzes and inviting users to surveys in order to gain feedback to be used in marketing research. Many marketing degree programs are now teaching students these new methods of information gathering.
There is no real limit to how much a marketer may use social media throughout their career. As social media continues to grow and evolve new ways will develop to make use of it for future professionals in the field.
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