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Analyzing Good SEO
To me SEO isn’t just about brute force and volume, quite often strategy plays a bigger part in your success than the number of hours you put it in. Thinking smarter about how you tackle the problem should always be your first stop and this is why I put so much time into evaluating the competition for any keyword before I go for it. To me it’s the deciding factor in earning money online with SEO so here are a few tips to help you evaluate the competition.
Image via Wikipedia
• People often freak out when they see a big authority site at the top of the serps but that doesn’t mean they can’t be beaten. You need to work out if the whole site is about this subject or if it’s just this one page because that really makes a difference. For example if I see a yahoo answers page it’s not a big deal because I know I can create 1000s of words on the subject whereas they will only ever have a few hundred, Google loves quality content.
• Pagerank is one of those factors that’s almost too easy to measure so when webmasters see a high PR site at the top again they freak out. Instead try to look at the total number of unique domains pointed at the site, you can do this with a number of tools link open site explorer from seomoz, it’s a much more up to date way to evaluate a sites link power.
• It’s also worth looking at just how aggressive they are being with their SEO efforts in general. Do they have the target keyword in the title tag? How many times do they mention it on the site as a whole (not just on the landing page)? How many links with the phrase in the anchor text do they have? Quite often you’ll find people have ranked at the top almost by accident and it’s in these cases that you can really leverage your knowledge of SEO to full effect.
I suppose the reason I care so much about evaluating my competition and keyword research in general is that so many times I rushed into a market and got no-where for months, just because I didn’t evaluate things at the start. My overall concept has always been that’s its better to be the No1 guy in a smaller market than No101 in a big sector.
To me SEO isn’t just about brute force and volume, quite often strategy plays a bigger part in your success than the number of hours you put it in. Thinking smarter about how you tackle the problem should always be your first stop and this is why I put so much time into evaluating the competition for any keyword before I go for it. To me it’s the deciding factor in earning money online with SEO so here are a few tips to help you evaluate the competition.
Image via Wikipedia
• People often freak out when they see a big authority site at the top of the serps but that doesn’t mean they can’t be beaten. You need to work out if the whole site is about this subject or if it’s just this one page because that really makes a difference. For example if I see a yahoo answers page it’s not a big deal because I know I can create 1000s of words on the subject whereas they will only ever have a few hundred, Google loves quality content.
• Pagerank is one of those factors that’s almost too easy to measure so when webmasters see a high PR site at the top again they freak out. Instead try to look at the total number of unique domains pointed at the site, you can do this with a number of tools link open site explorer from seomoz, it’s a much more up to date way to evaluate a sites link power.
• It’s also worth looking at just how aggressive they are being with their SEO efforts in general. Do they have the target keyword in the title tag? How many times do they mention it on the site as a whole (not just on the landing page)? How many links with the phrase in the anchor text do they have? Quite often you’ll find people have ranked at the top almost by accident and it’s in these cases that you can really leverage your knowledge of SEO to full effect.
I suppose the reason I care so much about evaluating my competition and keyword research in general is that so many times I rushed into a market and got no-where for months, just because I didn’t evaluate things at the start. My overall concept has always been that’s its better to be the No1 guy in a smaller market than No101 in a big sector.
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